As we enter the New Year, a fresh digital marketing strategy is always a good resolution to have. However, as each year brings new changes and evolvements to algorithms, SEO, and consumer interest, it can be difficult to formulate one that works, causing many business owners to feel uncertain before they’ve even started.
At Website Success, we have been keeping up to date to bring you the latest advancements, so that your strategy can be strong going forward this year...
Video
Now considered to be the King of Content, it makes no surprise that more brands than ever are increasing their attention and budget in integrating video into their content marketing strategy.
A recent report predicts that the average person will consume around 100 minutes per day of video content in 2021.
Consumers preference for video has grown because it delivers information that’s easy to digest and retains in the brain longer than reading text. Integrating video to your social media platforms, linking your website to a YouTube channel, or embedding them within your blogs is a great way to embrace this change.
Additional statistics show that 92% of marketers agree that video is an important aspect to their marketing strategy and Jonathon Barnard, the Head of Forecasting at Zenith predicts that the average user will spend half as much time watching online video content as they do conventional TV.
Interactive Content
In addition to video, consumer preference has also moved away from static content towards interactive. Quizzes, polls, and surveys are not only a way to increase engagement from your audience, but they can provide you with valuable marketing data about them, which can be leveraged to create a better service, product, or marketing campaign.
User generated content is also becoming increasingly powerful, with 61% of people agreeing that they would more likely engage with an ad if it contained UGC.
By promoting UGC in the form of giveaways and competitions, it will not only drive engagement and generate new awareness but allow businesses to better connect with existing customers and create a sense of community.
Local SEO
Local SEO refers to optimising your website to appear for local searches. The number of searches including the phrases ‘near me’, of variants of, combined with the shift of shopping local and supporting small businesses, makes local SEO vital to focus on when it comes to your marketing strategy.
Verifying your business through Google My Business (GMB) is the first step to take to grow your local consumer base. GMB provides quick and easily accessible information to online users, such as your opening hours, services, and a map of how to get to you.
Another important factor to local SEO is ensuring that your site is also mobile optimised, as studies have revealed that the majority of people searching for local businesses, will not proceed further if they are faced with an unresponsive mobile view.
Blogging
Blogging is a powerful way to boost SEO and will continue to be so going forward. One of the many factors that Google accounts for when it comes to ranking your website is how long users stay there for, so by having a blog that delivers useful and valuable information, it will increase the longevity to their stay. Google has become loaded with queries starting with ‘How’ ‘Why ‘When’.
Despite what kind of business you run, there will always be search queries relating to your niche, which you can discover by using tools such as Answer The Public or Google’s Keyword Planner. It’s important to regularly review the latest search trends and patterns. The impact of Covid-19 in particular has caused many changes in the way that people search.
This presents you with a great opportunity to answer your audience’s question and drive traffic to your site whilst doing so – which will both improve SEO and boost potential leads.
Landing pages
Lastly, landing pages are becoming increasingly valuable for digital marketers running PPC Ad’s or any other form of digital campaign. Driving traffic back to your website is no longer enough in 2021, as the majority of users who click on an ad expect only relevant information, and that information to be in one place. That combined with the increasing number of businesses running PPC, your ad needs to stand out and convert higher to overcome your competitors. One of the best practices for this is to link it up to a designated landing page.
According to HubSpot Academy, the average conversion rate for a landing page is 9.7%, which highlights how powerful they are.
As the consumer preference for personalisation has grown steadily over the last few years, landing pages that are tailored to each audience will receive the strongest results. This is known as audience segmentation, which refers to segmenting your audience based on their interests, previous purchase history, demographic, and other factors to create individual, tailored pages.
To discover the benefits that a landing page will bring, click here.
Are you ready to revamp your digital marketing strategy this year?
With a team of experts in SEO, paid advertising, copywriting, strategy & more, we have a full blend of skills to generate your business the leads that it’s worthy of.
Honestly? That depends… We rarely say no to a challenge, but we do know that some website platforms perform better than others for security, SEO and user experience.
So, if your website is old and/or not up to scratch for the new search engine criteria, we will be honest with you. There’s no point promising you we can when we know we can’t - who will be happy with that?!
So, we carry out a series of performance tests on your existing site and let you know where improvements can be made and what we can do to help.
We can also build you a new website – check out our BUILD section for more information.
Click on the link below to start a conversation with the team.
HOW DO I KNOW I’M GETTING GREAT RESULTS?
We are as transparent as you want us to be! We provide a monthly report on all the activity we’re setting up and managing for you – with as much or as little detail as you can handle!
We keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working, we’ll also let you know, give our recommendations on how to improve your results and let you know what we’re doing next.
HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?
We always start with a digital marketing strategy, to make sure our marketing plan is effective for you. Our in-house Digital Specialists will:
Take the time to understand you, your market, your products/services and competitors.
Discuss aims for your business and your budgets, so we can give you the best advice and do the best job for you.
Research keywords, competitors and marketplace, to map out a digital marketing plan tailored to your business.
Get going and put your marketing activity into place…
… Bring in lots of great results for you!
Share them with you in a monthly report and make suggestions on how we could do even better next month!
HOW LONG DOES IT TAKE TO SEE RESULTS?
We test all campaigns and any changes we make to make sure they remain effective. We try lots of things, some will work, and some won’t. We’ll carry on doing the things that work to get the best return for you on your investment.
As a gauge, we’d expect an advert to prove its worth within 2 weeks but Linked In advertising we advise keeping in place for at least 1 month. We regularly monitor adverts and if any aren’t working, we stop them and try something new.
SEO on a website is a longer process and can take anything between 3 – 9 months to show results. It also depends on whether your site is shiny brand new, or an established website.
HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?
Pricing depends on how many of our services you decide to take and what level of service and reporting you want. We won’t sell you a service if we don’t think you need it.
There will be an initial set up cost for any new client and then our services are charged on a monthly basis, starting at £350 per month. For a proposal tailored to your business click on the button below.
WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?
Between us all, we have a scary number of years’ experience in SEO, website development, conversion increase, lead generation, digital advertising, social media, email marketing and customer journey planning, Phew! So, we usually have a few ideas to get your activity started!
We also don’t just do things for the sake of it. We chat about what you need to achieve for your business and what problems you’re facing, plus any other marketing you have running, and we work out the best recipe of digital activity for achieving your objectives.
Jay Faustino - Creative Web Developer
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