In a digital world, it’s no secret that a website is the #1 online platform that will sell your products and services. However, whilst everyone knows about the benefits of a website – having a blog for it often gets overlooked. Whether you hire a copywriter or get someone in-house to do it, blogging is essential for your SEO, engagement, and brand image…
SEO
If you want to improve your SEO, then blogging is the way forward. Google favours websites that update frequently, and with an estimate of 3.8 million user searches per minute, it’s important to optimise your website as much as possible to avoid falling down the rankings. Blogging once a week is the minimum you should aim for, with a word count of roughly 500-1000 words per post.
Blogging can also improve SEO by using internal linking and keywords. Adding an internal link to your blog that redirects the user to another part of your website increases more organic traffic and helps you rank higher in a Google search. It gives you a chance to incorporate your keywords
into your blog, plus an excuse to post on social media and update your followers with fresh content.
Credibility
Writing about your services, products and tips for your audience not only boosts engagement, but it demonstrates your industry expertise and thought leadership. Showing that you are highly knowledgeable and experienced enough within your industry to write in-depth, original, and niche content builds trust among your audience. Blogging is also a great way to build a community, by generating conversation, opinions, and feedback from your audience if they choose to comment in the sections below.
How do I generate the best content?
Now you know the benefits of blogging, you are probably wondering how to put it into place.
You should craft your content carefully to ensure that it is relevant to your business and serves a purpose. So, before you start writing, finding out what your consumers really want to know is key to the success of your blog. Posts that are informative and provide answers will optimise engagement by fulfilling a need and you can discover what your audience is frequently asking by using online tools such as “Answer The Public” and “Google Trends”.
Another tip is to focus on “evergreen content”. This refers to content that is relevant today, tomorrow and years from now. Having too much focus on time sensitive content such as trends, new features and things happening ‘now’ will be relevant for a short time but won’t generate interest or traffic in the future, so your blogs shouldn’t be saturated with these types of posts.
Lastly, your blog is a platform for your business and not personal views – so it’s important not to be too controversial or political in your posts, as this can divide your audience and cause you to lose some of your readership and potential or existing clients.
If you need help with SEO or content ideas, then our team at Website Success is here to help. Call us today on 01243 888555 to chat to a member of our digital marketing team or contact us here to see how we can help.
businesses who trust us with their brand
frequently asked questions
CAN YOU MARKET MY EXISTING SITE?
Honestly? That depends… We rarely say no to a challenge, but we do know that some website platforms perform better than others for security, SEO and user experience.
So, if your website is old and/or not up to scratch for the new search engine criteria, we will be honest with you. There’s no point promising you we can when we know we can’t - who will be happy with that?!
So, we carry out a series of performance tests on your existing site and let you know where improvements can be made and what we can do to help.
We can also build you a new website – check out our BUILD section for more information.
Click on the link below to start a conversation with the team.
HOW DO I KNOW I’M GETTING GREAT RESULTS?
We are as transparent as you want us to be! We provide a monthly report on all the activity we’re setting up and managing for you – with as much or as little detail as you can handle!
We keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working, we’ll also let you know, give our recommendations on how to improve your results and let you know what we’re doing next.
HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?
We always start with a digital marketing strategy, to make sure our marketing plan is effective for you. Our in-house Digital Specialists will:
Take the time to understand you, your market, your products/services and competitors.
Discuss aims for your business and your budgets, so we can give you the best advice and do the best job for you.
Research keywords, competitors and marketplace, to map out a digital marketing plan tailored to your business.
Get going and put your marketing activity into place…
… Bring in lots of great results for you!
Share them with you in a monthly report and make suggestions on how we could do even better next month!
HOW LONG DOES IT TAKE TO SEE RESULTS?
We test all campaigns and any changes we make to make sure they remain effective. We try lots of things, some will work, and some won’t. We’ll carry on doing the things that work to get the best return for you on your investment.
As a gauge, we’d expect an advert to prove its worth within 2 weeks but Linked In advertising we advise keeping in place for at least 1 month. We regularly monitor adverts and if any aren’t working, we stop them and try something new.
SEO on a website is a longer process and can take anything between 3 – 9 months to show results. It also depends on whether your site is shiny brand new, or an established website.
HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?
Pricing depends on how many of our services you decide to take and what level of service and reporting you want. We won’t sell you a service if we don’t think you need it.
There will be an initial set up cost for any new client and then our services are charged on a monthly basis, starting at £350 per month. For a proposal tailored to your business click on the button below.
WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?
Between us all, we have a scary number of years’ experience in SEO, website development, conversion increase, lead generation, digital advertising, social media, email marketing and customer journey planning, Phew! So, we usually have a few ideas to get your activity started!
We also don’t just do things for the sake of it. We chat about what you need to achieve for your business and what problems you’re facing, plus any other marketing you have running, and we work out the best recipe of digital activity for achieving your objectives.
Jay Faustino - Creative Web Developer
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