In the ever-changing, and what can feel like, ever-complicated digital world, staying ahead of the curve when it comes to your content is crucial.
One concept that's gaining a lot of traction recently, is the idea of zero search volume keywords. But what exactly are they, and how can they benefit your content strategy?
Our Content Marketing Executive at Website Success, Milly Miles, is here to break it down for you:
What Are Zero Search Terms?
Zero search terms are keywords, or phrases that currently have little to no search volume. At first glance, you might be wondering ‘why would I ever want to target something no one is searching for?’, but here’s the thing…
Why Focus on Zero Search Terms?
Authority
By creating content around zero search terms, you position yourself as a pioneer. When people then start searching for these terms, your content will be the first they find, giving you a competitive edge and establishing your businesses’ authority under that keyword!
Future-Proofing Your Content
The digital world is in a constant state of flux and the way people search evolves. By sticking to your businesses’ niche and anticipating what your audience might be interested in, you can make sure that your content marketing efforts remains relevant and valuable over time.
Aligning with Your Brand and Audience
As long as the keywords you use align with your business and your audience’s interests, they’re worth investing in. Content that resonates with your brand identity and speaks to your audience’s needs and curiosities is always good content. It reinforces your brand’s message and keeps your audience engaged.
How to Use Zero Search Terms: Strategic Content Marketing
Research and Identification
Stay updated on trends and topics relevant to your industry. Use tools like Google Trends, social media insights and stay on top of industry news to find areas of growing interest in their very early stages.
You should also identify zero search term keywords from your existing keyword list that are relevant to your business. These keywords (which you might have forgot about), are extremely valuable.
Create Quality Content
Once you’ve identified these terms, create high-quality, informative and engaging content around them. Whether it’s blog posts, videos or infographics, make sure your content is helpful and answers potential questions your audience might have – there’s no good in being the first to talk about a topic, if you haven’t got much to say.
Monitor and Adapt
Regularly review the performance of your content and adjust your strategy as needed. If a zero-search term starts gaining traction, capitalise on it by creating more content or updating existing pieces to maintain your authority.
The Long Game: Patience Pays Off
Targeting zero search terms is a long-term content marketing strategy. It requires patience and foresight. While the immediate payoff might not be evident, the long-term benefits can be quite substantial!
If you’re in need of a helping hand when it comes to your content marketing, or you’re interested in finding out more about our other digital marketing services, contact our Chichester office today on 01243 888555.
