Every successful company has one thing in common – a strong brand identity. You may have wondered what this term means and how it can affect your business. In a nutshell, it refers to the visual components of your business which piece together your overall image and personality; communicated through your logo, design, color scheme and typeface. It also helps you to differentiate from your competitors and stand out to consumers.
How Does It Work?
Humans are visual by default. Our brain can process an image in milliseconds and retain it in our long-term memory. Not only that, but when the brain is faced with an image, it subconsciously generates connotations associated with that image. For example, a person looking at an image of a river will make thoughts such as ‘calm’, ‘peaceful’ or ‘natural’. This in turn triggers an emotional reaction and influences their decision-making process.
This science has led the way for advertising purposes, and more brands than ever are using visual content to reach out to consumers, as opposed to text and audio. ‘A picture speaks a thousand words’ has never been more relevant in terms of marketing & advertising, and with the popularity of visual based apps such as Instagram, paired with consumers increasingly short attention spans, it is vital to master the ‘look’ of your business. This is ever more the reason why having a strong brand identity is fundamental for your business to grow.
How Can I Implement This?
1) The first step to implementing a brand identity strategy is to know your target consumer. What makes them buy into your brand and how do you want them to perceive your service or product? You can use this information to formulate the basis of your branding. If your consumers are looking for convenience, you should keep your brand simple in design and use short catchy phrases.
2) Explore and identify your business’s values, ethos and what it aims to deliver. For example, Airbnb promote travel, adventure & exploration – and in turn feature beautiful and scenic pictures from around the world. This conveys the message that the user should book a place through their site in order to experience the adventures life has to offer. Another brand with a successful identity is the snack brand ‘Graze’. Originally using brown packaging to represent a ‘natural’ look to align with their healthy products, they gained a successful following. Now, they are re-branding to become more colourful to move away from the conception that brown is boring when it comes to food.
3) Lastly, it’s important to be consistent. Making sure your brand aesthetic shines through on every aspect of your business is key. Your website, LinkedIn, Instagram, Facebook, business cards and all other promotional material should reflect your businesses individual identity clearly.
If you need a stronger brand identity but are not sure where to begin, then our team of skilled web designers and marketeers can craft you the perfect website and online content to get you started.
Honestly? That depends… We rarely say no to a challenge, but we do know that some website platforms perform better than others for security, SEO and user experience.
So, if your website is old and/or not up to scratch for the new search engine criteria, we will be honest with you. There’s no point promising you we can when we know we can’t - who will be happy with that?!
So, we carry out a series of performance tests on your existing site and let you know where improvements can be made and what we can do to help.
We can also build you a new website – check out our BUILD section for more information.
Click on the link below to start a conversation with the team.
HOW DO I KNOW I’M GETTING GREAT RESULTS?
We are as transparent as you want us to be! We provide a monthly report on all the activity we’re setting up and managing for you – with as much or as little detail as you can handle!
We keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working, we’ll also let you know, give our recommendations on how to improve your results and let you know what we’re doing next.
HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?
We always start with a digital marketing strategy, to make sure our marketing plan is effective for you. Our in-house Digital Specialists will:
Take the time to understand you, your market, your products/services and competitors.
Discuss aims for your business and your budgets, so we can give you the best advice and do the best job for you.
Research keywords, competitors and marketplace, to map out a digital marketing plan tailored to your business.
Get going and put your marketing activity into place…
… Bring in lots of great results for you!
Share them with you in a monthly report and make suggestions on how we could do even better next month!
HOW LONG DOES IT TAKE TO SEE RESULTS?
We test all campaigns and any changes we make to make sure they remain effective. We try lots of things, some will work, and some won’t. We’ll carry on doing the things that work to get the best return for you on your investment.
As a gauge, we’d expect an advert to prove its worth within 2 weeks but Linked In advertising we advise keeping in place for at least 1 month. We regularly monitor adverts and if any aren’t working, we stop them and try something new.
SEO on a website is a longer process and can take anything between 3 – 9 months to show results. It also depends on whether your site is shiny brand new, or an established website.
HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?
Pricing depends on how many of our services you decide to take and what level of service and reporting you want. We won’t sell you a service if we don’t think you need it.
There will be an initial set up cost for any new client and then our services are charged on a monthly basis, starting at £350 per month. For a proposal tailored to your business click on the button below.
WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?
Between us all, we have a scary number of years’ experience in SEO, website development, conversion increase, lead generation, digital advertising, social media, email marketing and customer journey planning, Phew! So, we usually have a few ideas to get your activity started!
We also don’t just do things for the sake of it. We chat about what you need to achieve for your business and what problems you’re facing, plus any other marketing you have running, and we work out the best recipe of digital activity for achieving your objectives.
Jay Faustino - Creative Web Developer
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