Ecosia: Will this Unique Search Engine be the End for Google?
Each time you search for something on Google, what is gained? Well, Google for one will gain money, the sites showing both organically and paid are gaining
a potential customer and you are gaining the information you came for. It's a circle in which everyone is benefitting in some way. But what happens
when we take a look from outside the circle? We see a loyal customer using the services of one of the world's richest corporate businesses who, may
I add, have been called out on multiple occasions for not paying over £1 billion taxes, growing them further. It's not ideal.
Regardless of the industry you're in, climate change is without question one of the most important things that our governments invest money and resources
into, recently we've seen a unification between charities and researcher's trying to save the planet and high profile celebs. Take Leonardo Di Caprio
and Pharell Williams for example.
Two of the biggest names in their respective industries, both in support of climate change. Now whilst we don't have the social reach of celebrities, it
doesn't mean we can't little things in our everyday lives to do our part. I get it, as business people, it can be hard to commit a lot of time into
good causes and it's often similarly difficult to know which of these causes to invest your time in.
Luckily, Ecosia is a way that anyone, including business owners, can do their part for climate change. Ecosia is a search engine with a unique twist. For
every 40-50 searches, Ecosia will plant a tree. Sounds good, right? But with Google running the market, how will this ever make a significant impact
on our planet? Well, after being founded in 2009, they've grown and grown to a point where they now pull in over 71 million searches per week. That's a lot of trees. In the grand scheme of things, that isn't a lot of searches in comparison
to Google's 39.2 billion weekly searches, however, it is a
small step.
I'm sure this won't be the last time I talk to you about their progress. Ecosia are definitely one to watch and I for one hope they succeed in becoming
second, or maybe one day, first, in the most used search engines. Here at Website Success, we offer Search Engine Optimisation,
along with multiple other Digital Marketing services. Get in touch today to find out more.
businesses who trust us with their brand
frequently asked questions
CAN YOU MARKET MY EXISTING SITE?
Honestly? That depends… We rarely say no to a challenge, but we do know that some website platforms perform better than others for security, SEO and user experience.
So, if your website is old and/or not up to scratch for the new search engine criteria, we will be honest with you. There’s no point promising you we can when we know we can’t - who will be happy with that?!
So, we carry out a series of performance tests on your existing site and let you know where improvements can be made and what we can do to help.
We can also build you a new website – check out our BUILD section for more information.
Click on the link below to start a conversation with the team.
HOW DO I KNOW I’M GETTING GREAT RESULTS?
We are as transparent as you want us to be! We provide a monthly report on all the activity we’re setting up and managing for you – with as much or as little detail as you can handle!
We keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working, we’ll also let you know, give our recommendations on how to improve your results and let you know what we’re doing next.
HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?
We always start with a digital marketing strategy, to make sure our marketing plan is effective for you. Our in-house Digital Specialists will:
Take the time to understand you, your market, your products/services and competitors.
Discuss aims for your business and your budgets, so we can give you the best advice and do the best job for you.
Research keywords, competitors and marketplace, to map out a digital marketing plan tailored to your business.
Get going and put your marketing activity into place…
… Bring in lots of great results for you!
Share them with you in a monthly report and make suggestions on how we could do even better next month!
HOW LONG DOES IT TAKE TO SEE RESULTS?
We test all campaigns and any changes we make to make sure they remain effective. We try lots of things, some will work, and some won’t. We’ll carry on doing the things that work to get the best return for you on your investment.
As a gauge, we’d expect an advert to prove its worth within 2 weeks but Linked In advertising we advise keeping in place for at least 1 month. We regularly monitor adverts and if any aren’t working, we stop them and try something new.
SEO on a website is a longer process and can take anything between 3 – 9 months to show results. It also depends on whether your site is shiny brand new, or an established website.
HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?
Pricing depends on how many of our services you decide to take and what level of service and reporting you want. We won’t sell you a service if we don’t think you need it.
There will be an initial set up cost for any new client and then our services are charged on a monthly basis, starting at £350 per month. For a proposal tailored to your business click on the button below.
WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?
Between us all, we have a scary number of years’ experience in SEO, website development, conversion increase, lead generation, digital advertising, social media, email marketing and customer journey planning, Phew! So, we usually have a few ideas to get your activity started!
We also don’t just do things for the sake of it. We chat about what you need to achieve for your business and what problems you’re facing, plus any other marketing you have running, and we work out the best recipe of digital activity for achieving your objectives.
Jay Faustino - Creative Web Developer
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