You may have heard, if you're doing any type of advertising online, that you should have a landing page for your customers to land on when
they click your advert. A landing page is a page on your site that is designed to convert visitors into leads - SmartBugMedia.com. But you're probably
thinking why do I need this landing page when my website has perfectly good content to advertise to my target audience?
Well... sending your customers to your website is still good, however it could have too much information on the page that the customer may not necessarily
want. You want your customers to have just enough information to sign up or get in contact, whilst enticing them with an exciting offer.
Discover our ideas for what you need to include on a good landing page for your advertising campaigns.
Call to Actions
One of the first things on the landing page should be a call to action… what do you want to entice your customer with? Is it an offer or do you
want the customer to sign up to your mailing list? It is good to use contrasting colours for your CTA button. As humans, we're naturally attracted
to sharp variations in colours. It draws the eye, so your potential prospect immediately sees what they need to do on your landing page - wishpond.com.
The shorter the better - customers will skim read your landing page, so you don't have long to get their attention. The more action-oriented your CTA
verbs are, the more immediate reactions you'll provoke. So, make sure your call to action is something your customer can't ignore!
The Copy
The
copy should be in-line with your call to action and is your offering to your
customers. One of the best ways to do this is to pitch the benefits. It is fine to mention your solution, because that's a signal to the customer that
they are in the right place - hubspot.com. It is good to keep your writing simple, so don't list all your benefits only the main ones that your customer
will be interested in.
The Form
It is important to have a form on your landing page to capture your customers' information. This is usually just their name and email. This allows you
to send them your personalised offer and save their details to your client database. It is important that once the form is submitted that you have
a conversion code fire, this will allow you to track how many customers have registered an interest.
If you would like a
landing page designed, please get in contact.
Website Success have an in-house, dedicated digital marketing team who can help drive your business to success. Whether it's
SEO,
PPC or anything marketing
you need, don't hesitate to get in touch! Find our contact details here or pop in to our Chichester-based office for a chat!
