In an ever lazy society, search engines have always been quick take the lead in most used websites because we are lazy. We want to know everything easily and quickly, without having to put the work in to find it out! So, we ask questions...
When you use Google, there's a high chance that
you're asking a question. So think about it: if you want to know more about the topic you're writing about, what would you ask? When it comes to
Google Searchers, you are the target audience, so have a think about how your audience would search for you.
Questions are highly engaging.When a question is asked, we want to know the answer. It's in our human nature to know. This is why if
you feature the right sort of questions on your site and in your social media and ads, you'll catch eyes because people want to know the answer to every question! Everyone wants to learn, so give them the answers. The more intriguing the question, the bigger the potential you're giving the page or post.
Optimize for voice search
Amazon have sold 10s of millions of Alexa devices and in the 2018 holiday season, online voice orders using the device increased by 3 times from the previous year. We've seen Alexa used a great deal and the best thing for us is that, most of the time, Alexa is
asked questions so will be looking for answers. Make sure to repeat your question in the content to ensure search engine crawlers pick it up.
Featured Snippets
For selected searches, Google will feature a Snippet. This
is where a website answers the search query and Google has identified it as a reliable answer. This is great for your site as it sits at the top of
the Search Engine Page and showcases your site as a reliable source, giving a quick answer to their question.
People Also Ask
Google uses a feature called 'People also ask' which gives the user a list of related questions to the query entered. Similar to the Google Snippet
(above), it displays a short extract from the source which it believes is most relevant to the question.
Quora
If you've got content, but don't know how to mould it into a question then try using Quora. By entering the keywords for the topic your content is about,
you can find inspiration for questions.
For example, here I've entered Digital Marketing and I'm shown page after page of frequently asked questions
which will no doubt provide me with the perfect question to use as my title:
Summary
Search engines process tens of billions of queries a day,
meaning billions of them are questions. By showing your content as the answer to a question through blogs, FAQs, ads or any other part of your site,
you're opening up your website to a huge amount of organic traffic. This means, not only are you going to see increased visits, but it's all free!
Use Google to your advantage.
Here at Website Success, we offer a number of Digital Marketing Services including SEO Get in touch here to find out
more NOW.
businesses who trust us with their brand
frequently asked questions
CAN YOU MARKET MY EXISTING SITE?
Honestly? That depends… We rarely say no to a challenge, but we do know that some website platforms perform better than others for security, SEO and user experience.
So, if your website is old and/or not up to scratch for the new search engine criteria, we will be honest with you. There’s no point promising you we can when we know we can’t - who will be happy with that?!
So, we carry out a series of performance tests on your existing site and let you know where improvements can be made and what we can do to help.
We can also build you a new website – check out our BUILD section for more information.
Click on the link below to start a conversation with the team.
HOW DO I KNOW I’M GETTING GREAT RESULTS?
We are as transparent as you want us to be! We provide a monthly report on all the activity we’re setting up and managing for you – with as much or as little detail as you can handle!
We keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working, we’ll also let you know, give our recommendations on how to improve your results and let you know what we’re doing next.
HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?
We always start with a digital marketing strategy, to make sure our marketing plan is effective for you. Our in-house Digital Specialists will:
Take the time to understand you, your market, your products/services and competitors.
Discuss aims for your business and your budgets, so we can give you the best advice and do the best job for you.
Research keywords, competitors and marketplace, to map out a digital marketing plan tailored to your business.
Get going and put your marketing activity into place…
… Bring in lots of great results for you!
Share them with you in a monthly report and make suggestions on how we could do even better next month!
HOW LONG DOES IT TAKE TO SEE RESULTS?
We test all campaigns and any changes we make to make sure they remain effective. We try lots of things, some will work, and some won’t. We’ll carry on doing the things that work to get the best return for you on your investment.
As a gauge, we’d expect an advert to prove its worth within 2 weeks but Linked In advertising we advise keeping in place for at least 1 month. We regularly monitor adverts and if any aren’t working, we stop them and try something new.
SEO on a website is a longer process and can take anything between 3 – 9 months to show results. It also depends on whether your site is shiny brand new, or an established website.
HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?
Pricing depends on how many of our services you decide to take and what level of service and reporting you want. We won’t sell you a service if we don’t think you need it.
There will be an initial set up cost for any new client and then our services are charged on a monthly basis, starting at £350 per month. For a proposal tailored to your business click on the button below.
WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?
Between us all, we have a scary number of years’ experience in SEO, website development, conversion increase, lead generation, digital advertising, social media, email marketing and customer journey planning, Phew! So, we usually have a few ideas to get your activity started!
We also don’t just do things for the sake of it. We chat about what you need to achieve for your business and what problems you’re facing, plus any other marketing you have running, and we work out the best recipe of digital activity for achieving your objectives.
Jay Faustino - Creative Web Developer
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