Want to know if your social media campaigns are worth your time and effort? Find out below our 3 most effective ways to measure the success of your social
media!
Firstly, you must set goals for your social media whether that is for a campaign or just using the platforms every week.
You can base your social media goals around these headings:
- Improve brand awareness
- Increase engagement
- Customer service and satisfaction
- PR
- Lead generation
- Sales
Here are the 3 most effective ways to measure the success of your social media.
Brand Awareness KPIs
When looking to improve your brand awareness it is important to have a campaign in place to do so, especially if you are a new business. Using the right
social media channels should reach the customers you are looking for and get your name out there. Some potential KPIs you can measure your results
are followers, shares, mentions, likes, reviews, and ratings. If you track your campaign from the start you will be able to analyse how many new people
have followed your social channels and you then have the opportunity to engage with them. You can also see how many users shared your social media
content, which again gets your brand to a wider audience. Did you know that 21% of consumers are more likely to buy from brands that they can reach
on social media (Sprout Social, 2019)?
Increase Engagement KPIs
Once you have a good social media strategy in place you then want to be increasing your engagement rate. This could include creating more interactive content
that gets your consumers involved or creating content that could lead to it going viral. But you'll want to know how to measure the rate of engagement.
Some potential KPIs you can measure are likes, comments, bounce rate, replies, and referrals. If you have put out a social media campaign that requires
a response, you can see how many comments and replies you have received. You can then take the time to interact with those comments and track how many
people then go on and like your other social media posts. If your bounce rate has decreased then this highlights your content was relevant and useful
to the consumer. It is good to do a few social media posts every 2 weeks where you engage with your users to ensure your engagement rate stays high.
Did you know that 64% of marketers said that increasing audience engagement was crucial for their social media marketing strategy (invespcro.com, 2019).
Sales KPIs
After scheduling a few posts on your social media you will want to see if your business has generated any sales or conversions. You can measure the success
of your social media by setting up conversion tracking that tracks when a consumer purchases through your website from the social media platforms.
It is also good to ask your customers where they found your business, which can then help you measure whether your social media presence has led to
a conversion. Did you know that 44% of local businesses said they depend on social media to generate brand awareness, and 41% depend on it to
drive revenue (smallbiztrends.com, 2016)
Make sure you're setting appropriate goals for your social media and remember there is always a way to track and measure your success!
We're qualified in digital marketing and work on social media every day, so if you have any questions, please either contact us here,
give us a call at 01243 888555, or pop into our Chichester-based office.
