A number of Google Ads accounts were suspended due to issues related to Polyfill.io, a popular service used to ensure website compatibility across different browsers.
If you’re one of our valued marketing clients, we want to reassure you that you are fully covered and there’s no need for concern. Here’s what happened and why you don’t need to worry.
What Happened?
Polyfill.io is a service that provides scripts to help web developers make their websites work on older browsers. This company recently came under new ownership and Google Ads identified a problem with how Polyfill.io was being used on some websites – allegedly with malicious intent to track website traffic. This issue led to the automatic suspension of some Google Ads accounts, as Google's policies require ads and their landing pages to meet strict standards for security and user experience.
Why Were Ads Suspended?
The suspensions were triggered by Google's automated systems, which flagged the use of Polyfill.io as potentially harmful. Google's stringent advertising policies aim to protect users from potentially insecure or malfunctioning content. When a potential risk is identified, suspensions can occur to prevent any negative impact on users.
Reassurance for Website Success Clients
If you are a client of ours, rest assured that we immediately took the necessary steps to address this issue:
- Proactive Monitoring: Our team constantly monitors all aspects of your advertising campaigns. We were aware of the issue and acted swiftly to ensure compliance.
- Problem Resolution: We removed Polyfill.io from our sites in order to meet Google's requirements. This won't have any effect on your site performance.
- No Action Needed from You: We’ve handled everything behind the scenes. You don't need to take any action or worry about the status of your Google Ad campaigns.
Moving Forward
We understand that suspensions can be stressful, but our priority is to keep your advertising running smoothly. Our team is committed to adhering to Google's best practices and ensuring that all aspects of your campaigns are compliant.
For any questions or further reassurance, feel free to reach out to us. We’re here to support you and keep your marketing efforts on track.
If you’d like to chat with us about managing your digital marketing activity, please call the office on 01243 888555, or book a website review with Nick.
