This week, we’re exploring how showcasing awards on your website can increase your credibility and help drive more conversions. Awards act as a powerful ‘stamp of approval,’ reassuring potential customers and setting your business apart from the competition.
From understanding the value of awards to tips on getting nominated and a special website review of the week, we’ve got plenty to cover—so let’s dive in!
Awards: Your 'Stamp of Approval'
Incorporating awards on your website can significantly enhance your brand’s image and by extension, business growth. They're especially relevant to you if your product or service is either a higher value or more complicated transaction.
The right award or shortlisted nomination can position you more effectively in the eyes of your potential clients...it suggests that experts have cast their eye over your business and given it their stamp of approval.
Whilst powerful, it's unlikely that awards will be top of your list when considering which conversion elements to tackle...they're hard to come by, often requiring a fair bit of effort and investment. And remember, whilst almost always positive, some awards will carry more weight in the eyes of your prospects.
The Importance of Showing Awards on Your Website
Credibility Boost
Awards act as third-party endorsements, signalling quality and reliability.
They provide social proof, reassuring potential customers that your business is reputable.
Differentiation
In competitive markets, awards set you apart by highlighting unique strengths.
They can be a deciding factor for customers comparing similar products or services.
SEO Benefits
Mentioning awards can improve search engine rankings by adding relevant keywords.
Backlinks from award organisations’ websites can enhance your site’s authority.
Customer Assurance
Awards can reduce buyer hesitation, increasing conversion rates.
They instil confidence, particularly for new visitors unfamiliar with your brand.
Networking and Opportunities
Awards can open doors to new partnerships and collaborations.
They increase visibility within industry circles, leading to potential business opportunities.
Employee Morale and Recruitment
Being recognised boosts team morale and pride.
It attracts top talent who want to work for a recognised and successful company.
Online Marketing and PR
Awards provide marketing content for campaigns and press releases.
They offer a narrative for storytelling, engaging your audience effectively.
We were thrilled be awarded a Global 'Netty' at Website Success for our outstanding work in the digital marketing world!
Different Types of Awards
Carefully consider an award that aligns with your marketing strategy and will work best to boost your conversions...it'll depend on your audience:
Industry-Specific
Recognises excellence within a particular field.
Customer Choice
Based on customer votes or reviews.
Innovation Awards
For groundbreaking products or services.
Social Impact
For contributions to social causes.
Design Awards
Recognising exceptional design and creativity.
How to Get Nominated for Awards
Research
Identify relevant awards in your industry.
Network
Build relationships with industry leaders and organisations.
Self-Nomination
Many awards allow you to apply directly.
Showcase Achievements
Keep an updated portfolio of accomplishments.
Engage Customers
Encourage satisfied clients to nominate your business.
The Hopefully, Helpful Website Review of the Week
Each week I review between five and ten websites for businesses looking to improve their conversions... and now each week, I'm going to draw out the most useful conversion aspect here.
This week's Hugely Helpful Website Review comes from a website which had all the right elements to convert well…
THE CHALLENGE FACED
One of the biggest problems faced by business owners (especially those who interact with great organisations such as Entrepreneurs Circle) is not the lack of knowledge of what to do, but more the lack of knowing which elements are the most important...and how to best 'tell the story'.
And this was the challenge faced by Salsa Buena, a Salsa school in Cardiff (look them up if you're ever there). They'd done a great job or including all the right elements to convert on their website, but in this case, they were showing off their awards too soon.
Awards will normally come towards the lower end of a web page...they're important, but first we need to show potential clients that we're right for them...in this case the awards preceded the info about when and where the classes were held.
The great news is that unlike brochures, web pages are easily shuffled and rearranged, so this was an easy fix!
That’s all from me - have a great high conversion week!
We're here to help
Sorting your conversion rate solves a lot of issues... if you'd like free 1 to 1 help, call our Chichester office today on 01243 888555 or click here to find out how we can help you.
