It's something pretty special when you manage to find work projects that you really enjoy. That is exactly what Pip Norman, our Digital Content Manager,
has found when tackling content creation for our clients.
Writing is something Pip has always enjoyed but content creation takes a little more innovation and finesse. It requires getting to grips with what a business's
clients want to read about, what is helpful to them, producing it and constantly keeping that engagement with new and fresh content.
Something which has revolutionised Pip's content subject creation process is the use of some rather colossal Mind Maps. Forget tiny diagrams
you made at school with a biro on scrap paper in the back of an English class, Pip is into whopping great Mind Maps, but why?
Often, businesses have niche areas in which they are focused and for an average passer-by it looks as though that is the only area content generation can
be focused on. This can be a particular area of concern for blogging which requires regular content generation which is interesting enough to promote
regular engagement.
Mind Mapping helps in this area because, if you start with the business in the middle, and then branch out, perhaps to audience type,
services, and geographical area, you can then break down into further groups and open up new avenues for content generation.
For instance, what might a spa company want to blog about? Or a work clothing company? Or a car sales company?
Well let's think. A spa company is wanting to offer spa treatments, who might be in need of spa treatments? Perhaps young mums who are exhausted from toddler
duty? What might a young mum like to be pampered with that she doesn't usually enjoy - a manicure? So perhaps a blog on types of manicure which will
withstand a mummy-day?
Now let's look at a work clothing company. They offer protective gear, they're usually selling to tradesman and construction companies, so what's useful
to a construction company? Maybe a blog with their top 10 most popular products - you could even take a poll on the subject so it's readers choice!
Finally, a car sales company. Who are they selling to? Maybe a business traveller at a large company, and what do large companies care about? Tax and fuel
economy. You could write a post on the top 5 most fuel efficient brands to keep an eye on in 2016. Or even more interesting, think of the leisure user,
think of holidays in the UK, maybe blog about the most beautiful driving routes around the UK? Or breath-taking views from countryside car parks?
There really is a treasure trove of content to be mined which can provide golden nuggets of interest to readers, promote traffic and showing visitors that
you are a company who cares about their customers.
If you are interested in content generation either for your website or for social media then please contact us today.
