Owen Gaudion
By Owen Gaudion | Oct 21, 2014 1 min read

Planning a new website? Prioritise your goals, direction & customer profile

Planning a new website? Prioritise your goals, direction & customer profile
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Website Design

The temptation with website design and development is to go straight into deciding on fonts and colours and sliding images but if you stop, and take some time to analyse what you want to achieve from your website - it will save you time and money on design amends and rethinks.

If you are considering getting a new website or a new website redesign just ask yourself the following 3 questions: What do want to achieve from your new website / website redesign? How do your customers find you /your products / your website? What is the profile of your target customer?

Finding answers to the questions above is really important BEFORE you start work on a new design for your website. Your own personal taste on colours, text, structure and fonts are not entirely relevant, rather it should address the aims that you have for the website and who your target customer is. The way a website looks and the way it works should be dictated by your answers to the above questions.

What do want your new website / website redesign to do?

  • Is it primarily as an information resource to visitors or
  • As a sales tool:  a general service, specific products, donations
  • Point of reference – to validate the company standing. Showing off the company achievements.
  • brand building
  • To elicit a response: download a brochure, sign up for a newsletter, request a meeting / more information
  • In the case of a website redesign is it to increase visitors to the website
  • How do your customers find you /your products / your website?

  • Casual web browser
  • Customer who is looking for a specific product that you stock
  • Customer who knows: the company name, the exact company URL
  • What is the profile of your target customer?

  • Male / Female
  • What is the average age bracket
  • What is the preferred device that they search on
  • What would be their geographical location
  • Are they social media savvy?
  • By using the answers to the questions as a starting point Website Success will propose a website strategy with design, layout, content advice, and SEO (if you request it) that will speak your customers' language. Call us today on 0800 334 5662 to discuss your website goals, direction and customer profile.

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    frequently asked questions

    CAN YOU MARKET MY EXISTING SITE?

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    HOW LONG DOES IT TAKE TO SEE RESULTS?

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    WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?

    Jay

    Jay Faustino - Creative Web Developer

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